Since chatGPT launched in 2022, every man, woman and child has turned towards AI… for writing articles to editing school assignments to helping with coding - heck, even "gaming the system" in exams!

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In the context of “the best AI tools for copywriting”, a select few AI writing assistants have become increasingly popular among copywriters, marketers, and content creators. 

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These tools can help generate ideas, improve your writing style, and even automate certain aspects of the writing process—saving you time and effort.

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In this handy guide, we'll walk you through some of the most popular AI copywriting tools and explain how they can benefit your writing workflow.

We’ll also (try and) answer the million dollar question often argued about in copywriting forums around the world —› at last, which is the best AI tool for copywriting?

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Copywhiz.ai: The “human-quality” copywriter.

Copywhiz.ai is a relatively “newer” AI tool for copywriting, launched in mid 2024.

What makes it unique is its ability to generate human-like copy, unlike other AI tools for copywriting (that can sometimes be seen as “helpers” rather than end-to-end writing assistants).

Trained on the work of top copywriters, this AI copywriting tool is one of the first ones capable of generating high-converting copy… that’s hard to distinguish from what’s written by a real human.

You can use it to generate all types of copy - from ads, articles, and emails, to newsletters and beyond.

Pros and Cons

‍Pros:

Human-Like Copy

Produces content that’s hard to distinguish from human-written copy, ideal for professional-grade results.

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Versatility

Supports a wide range of content formats, including ads, articles, emails, and newsletters.

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High-Conversion Focus

Trained on top copywriting techniques to deliver content designed to drive conversions, and build trust.

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Cons:

Relatively New

Being a recent launch, it may lack the market reputation and trust of more established tools. 

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AI Limitations

Occasionally requires user edits for niche or highly creative tasks.

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Cost Considerations

Pricing may not be accessible for all, particularly small businesses or individuals.

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Jasper.Ai: The 'swiss Army Knife' Of Ai Copywriting

Jasper.ai, once upon a time known as “Jarvis”, is a versatile AI writing tool that can help you with a wide range of copywriting tasks. 

If you search up on the best AI tools for copywriting, you’ll always see Jasper in the top 10 list. And for obvious reasons:

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Whether you need to write product descriptions, ad copy, blog posts, or even entire articles, Jasper has got you covered.

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One of the standout features of Jasper is its ability to generate content in over 25 languages. This makes it an excellent choice for copywriters working with international clients (or targeting a global audience).

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Jasper also offers a variety of templates and frameworks to help you structure your content effectively. 

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From the classic AIDA (Attention, Interest, Desire, Action) formula to the PAS (Problem, Agitate, Solution) framework, Jasper provides you with the tools to craft compelling copy that resonates with your target audience.

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Pros and Cons

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Pros:

Wide Range of Capabilities

Supports various copywriting tasks, from product descriptions to full blog posts and articles.

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Multilingual Support

Generates content in over 25 languages: it’s ideal for international audiences and global clients.

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Built-In Frameworks

Offers templates like AIDA and PAS to help structure compelling and effective copy easily.

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Cons

Over-Reliance on Templates

Heavy dependence on pre-built frameworks may “limit” creative flexibility for advanced users.

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Competitive Market

While versatile, it faces stiff competition from newer tools with more innovative features. The generated content is also often looked at as “highly similar to what chatGPT gives”.

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Cost Barrier

Pricing may not be as accessible for freelancers or small businesses compared to other AI tools.

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Copy.Ai: The 'idea Generator' For Creative Copywriting

Copy.ai is another popular AI copywriting tool that focuses on helping writers generate creative ideas and overcome writer's block. 

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With Copy.ai, you can easily generate attention-grabbing headlines, persuasive ad copy, and engaging social media posts.

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One of the key advantages of Copy.ai is its user-friendly interface: even if you're new to AI tools for copywriting, you'll find Copy.ai intuitive and easy to use. 

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Simply select the type of content you want to create, provide some input, and let the AI do the rest.

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Copy.ai also offers a built-in collaboration feature, allowing you to work with your team members seamlessly. You can share your projects, get feedback, and make revisions—all within the Copy.ai platform.

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Pros and Cons

Pros

Focus on Creativity

Excels at generating attention-grabbing headlines, ad copy, and social media posts to inspire creativity.

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User-Friendly Interface

Intuitive design makes it accessible for beginners and professionals alike.

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Collaboration Features

Enables seamless teamwork with built-in project sharing, feedback, and revision tools.

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Cons

Limited Depth

While great for short-form content, it may fall short for complex, long-form copy.

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Team-Dependent Features

Collaboration tools may not be as useful for solo freelancers or individual users

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Creative Output Variability

Some generated ideas may lack originality or require refinement to meet high standards.

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Writesonic: The 'content Optimizer' For Seo-Friendly Copy

Writesonic is an AI-powered writing tool that helps you create SEO-optimized content quickly and efficiently. With Writesonic, you can generate blog posts, product descriptions, and landing pages that are not only engaging but also search engine friendly.

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One of the unique features of Writesonic is its content optimization capabilities. The tool analyzes your content and provides suggestions to improve its readability, keyword density, and overall SEO performance. This ensures that your copy not only resonates with your target audience but also ranks well in search engine results pages (SERPs).

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Writesonic also offers a plagiarism checker, ensuring that your content is original and unique. This is particularly important for copywriters who want to maintain their credibility and avoid any potential copyright issues.

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Pros and Cons

Pros

SEO Optimization

Provides suggestions to enhance readability, keyword density, and overall SEO performance.

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Versatile Content Creation

Capable of generating engaging blog posts, product descriptions, and landing pages.

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Plagiarism Checker

Ensures originality and credibility, reducing risks of copyright issues.

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Cons

SEO-Centric Focus

May prioritize optimization over creativity, limiting its appeal for highly innovative projects.

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Learning Curve

Advanced features like content analysis may require time to master for new users.

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Variable Accuracy

Suggestions for SEO or readability may not always align with user intent or specific requirements.

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Simplified: The 'all-In-One' Ai Content Creation Platform

Simplified is a comprehensive AI content creation platform that goes beyond just copywriting. In addition to helping you generate written content, Simplified also offers tools for creating images, videos, and even social media posts.

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One of the standout features of Simplified is its AI-powered design tool. Even if you don't have any graphic design skills, you can easily create stunning visuals to complement your copy. Simply choose from a wide range of templates, customize them to your liking, and let the AI handle the rest.

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Simplified also offers a content calendar feature, allowing you to plan and schedule your content in advance. This is particularly useful for copywriters who manage multiple clients or need to maintain a consistent posting schedule on social media.

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Pros and Cons

Pros

Versatile Content Creation

Combines copywriting with tools for creating images, videos, and social media posts.

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AI-Powered Design Tool

Enables users to create professional visuals without graphic design skills, using customizable templates.

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Content Calendar

Helps plan and schedule posts, ideal for managing multiple clients or maintaining consistency.

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Cons

Jack of All Trades

While versatile, it may lack the depth of specialized tools for writing or design.

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Overwhelming for Beginners

The range of features may feel complex for those new to AI-powered tools.

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Creative Limitations

Pre-built templates might restrict customization for highly unique projects.

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CONCLUSION

AI copywriting tools have revolutionized the way copywriters work, making the content creation process faster, more efficient, and more enjoyable. Whether you're a seasoned professional or just starting out, these tools can help you 'level up' your copywriting game and deliver better results for your clients.

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From Jasper's versatility and multilingual capabilities to Copy.ai's creative idea generation, Writesonic's SEO optimization, and Simplified's all-in-one content creation platform, there's an AI tool out there for every copywriter's needs.

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So, why not give these AI copywriting tools a try and see how they can transform your writing workflow? With the power of AI at your fingertips, you'll be able to create engaging, high-quality content faster than ever before!

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FAQs About The Best AI Tools For Copywriting

1. What are the main benefits of using AI tools for copywriting?

AI tools for copywriting save time and effort: they enable copywriters to automate repetitive tasks, generate fresh ideas, and improve content quality. 

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These tools are versatile, allowing users to create a range of content, from engaging ads to SEO-optimized articles. The best AI tools for copywriting also streamline the creative process, making them essential for marketers, copywriters, and content creators alike.

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2. How do AI tools for copywriting like Copywhiz.ai differ from competitors?

Copywhiz.ai stands out among AI copywriting tools for its ability to produce human-like copy that’s almost indistinguishable from content crafted by top writers. 

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Unlike other AI tools for content creation, Copywhiz.ai focuses on high-conversion copy, providing an end-to-end solution for professionals looking to enhance their workflow. Its unique features make it one of the best AI tools for copywriting available today.

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3. Can AI tools for content creation completely replace human copywriters?

While AI tools for content creation, including AI copywriting tools, greatly improve efficiency, they can’t fully replace human creativity or strategic input. Even the best AI tools for copywriting excel at generating drafts, ideas, and optimized content, but refining the tone, voice, and nuances often requires a human touch. (Copywhiz is as close as it gets to “human-quality” content).

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4. Which AI tools for copywriting are best for specific needs like SEO optimization or team collaboration?

For SEO-focused content, Writesonic is among the best AI tools for copywriting, offering features like keyword density analysis and readability optimization. If collaboration is key, Copy.ai stands out with its team-friendly tools for sharing projects and gathering feedback. Both options are excellent examples of how AI tools for content can address different professional needs.

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